Friday, 30. August 2024 | The SAP Garden lettering is installed
Bright eye-catcher: SAP Garden lettering is installed // NEWS Just under a month before the Grand Opening from September 27 to October 3, the lettering has been installed on the SAP Garden. In the west and east, the illuminated letters welcome visitors to the new Munich landmark.The time has finally come: the name "SAP Garden" now shines in two places on the outer façade. A lettering hangs at a height of around 15 meters on the east side above the main entrance, while another logo is located on the west side above the three additional underground ice rinks. The installation of the lettering on the west side in particular presented a few hurdles.
"The challenge in attaching the logos on the west side is that we are on the roof of the three underground training areas. The substrate only has limited load-bearing capacity. We were therefore only able to use a small riser and had to hoist the large parts onto the façade from the street using a crane," explains Martin Beutl from Stadelmayer GmbH, the company responsible for the project.
How the SAP Garden lettering came to be on the facade
The SAP Garden logo is mounted at a height of around 15 meters. One logo hangs on the east side above the main entrance, the other on the west side above the three underground ice rinks. With a height of 2.63 meters and a width of 12.28 meters, the two logos each weigh around 600 kilograms, including the mount.
"It feels like we're on the way to the delivery room at full throttle with our baby SAP Garden," says Oliver Wesp, Business Director Red Bull Stadion München GmbH, delighted with the installation of the lettering. Benjamin Folkmann, Managing Director of FCB e.V., also looks back on an eventful few weeks: "The emotions are of course incredible. It is a unique project, with unique partners, that is unparalleled in the world in terms of its composition."
How the SAP Garden got its name
But how did the new Munich landmark get its name? SAP secured the naming rights to the new multifunctional arena in September 2018. "It was important to us right from the start to involve the fans and the people of Munich in the project. That's why we launched a naming competition back then. We are now very proud that it has become the SAP Garden. It fits perfectly into the beautiful Olympic Park," explains Lars Lamadé, Head of Global Sponsorships SAP.
Following the submission phase, a jury consisting of representatives from the hosts EHC Red Bull München, FC Bayern Basketball, whose second venue will be the SAP Garden, and SAP selected three favorites. The name "SAP Garden", which was thrown into the ring by sports fan Manfred, prevailed. The green roof of the SAP Garden served as inspiration for Manfred.
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The assembly of the SAP Garden logos in pictures
As a thank you for his help in finding the name, Manfred received a season ticket for all games of the four-time ice hockey champions EHC Red Bull München and the games of the nine-time basketball champions FC Bayern Basketball in the arena he named.
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